SEO and Simple Improvements to Your Website

SEO for your website is a very controversial issue, some work tirelessly at it others think it’s a waste of time. There are still many companies offering to get you ranked on Google page one with your chosen keywords. For the individual it is an arduous task.

However there are some simple tweaks you can make to your pages to improve their Google rankings.

Keywords are words or phrases you choose that are relevant to the content that you include in your blogs and articles to help people find your website on Google search pages. Short-tail keywords are small groups of words and are known as a keyword. Long-tail keywords are just longer phrases. These are easier to rank for as there is less competition.

To find and test keywords go to Google keyword tool.

How to write content Google will love; make it readable useable and shareable. Always write for your readers not the search engines, when you are including keywords. Most importantly give your articles catchy, intriguing keyword rich titles.

Images on your website, see that they are not too big to slow the page loading, images are a great way to interest people and search engines. People often search for pictures so this is another way to rank your pages.

Your pictures should be located on your website not borrowed from elsewhere or the credit will go to the source. Give your image file a good descriptive name separate-with-dashes, not just the number it loads with. The alt and title should have a descriptive phrase. In WordPress it is easy to fill in the boxes the HTML code is done for you. Keep the tags short, maximum 70 characters which is quite a generous number and offers a good scope.

Occasionally when you are searching on Google you will come across pictures, when you see some of your own it is quite exciting and confirms you are wording them correctly.

If your website includes many pictures within its pages add a pin button so that Pinterest users can pin your images. Getting people to pin your pictures is another good source of traffic, everything helps!

If you want to discover further simple techniques to improve your website SEO there is a great little book I have found it is “SEO step by Step by Caimin Jones. There are so many simple little tweaks you can apply that will make a difference.

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What Qualities to Look for in an SEO Expert

Whether you own a small business or a large, if its revenue, marketing, and sales depends majorly upon web traffic, then you either need to master the skills of SEO or need to hire someone who is an expert in this.

The website of your company might look excellent, with several multimedia sizzles, but everything is useless until your website is constantly attracting visitors and transforming them into real-time customers. To make your website work effectively and attract more and more visitors, you need to hire SEO experts. This is because only qualified people and experts can review your website, know the goals of your business, target visitors and find strategies that will improve the rank of your website. But before hiring them, you must look for some special qualities and characteristics, which are highly essential.

Here are some of the most prominent elements that you must look within an SEO expert before hiring him.

Years of Experience in This Field

These days, opening an agency for Search Engine Optimization is not a big deal; anybody can do that overnight and call themselves an expert. But this doesn’t mean that they will be able to work efficiently, without creating any troublesome situation for business owners. SEO comprises of several little things, which plays a big role in establishing a company’s rank. Years of experience in this profession transform a professional into an Expert.

To succeed in business, every company needs an expert guidance. People with years of experience in his profession can only work upon your website and help it gain more traffic.

Great Understanding of 3 SEO Levels:

There are three levels:

• Technical
• Off-page optimization
• On-page Optimization

It’s very obvious that you will not look for SEO experts who are one-dimensional; rather you would look for someone who would effectively approach their tactics in various angles.

Records of Their Success:

Talking about SEO and sharing information about their importance and usage is much easier these days, as there are millions of blogs available on the web, which shares basic information about SEO and its advantages. Hence, you should never rely upon the words of the experts you are about to hire. Ask them to prove their authenticity and give you enough references, which you can cross check.

These are some qualities that you must look within an SEO expert. Apart from these, there are several others qualities that one can look inside experts before hiring them for your company.

How To Submit Your Site to Search Engines Correctly

It is important to get your site listed on the popular search engines so that you may be able to attract free and targeted visitors to it. Although most people want to get their website listed they do not do it correctly and this prevents them from reaching out to their existing and potential customers.

When you know how to do things correctly, you may be able to rank your web pages higher in the search engine and this can help you improve your business significantly. Before you start submitting your website, you need to understand what the search engines are looking for when ranking your site.

Keywords, meta description, page title, bounce rate and inbound links are some of the things that are used to rank the web pages. The higher you rank the more traffic you receive. One of the things that you need to understand is that been listed does not necessarily attract traffic; you need to optimize the site.

Steps to submit your website to search engines correctly

Programs are used to crawl the web for new content and this is added to the databases. When people search for information on the web the results come from the database.

Creating XML Sitemap – Sitemaps are basic pages that list all URL links of a website. Whenever you publish new content on your site, it appears on the sitemap and this enables the search engines to see them.

You can create a sitemap manually or install a special XML sitemap for the entire site so that all major search engines are notified whenever you post new content.

Submit your site to search engines – Each search engine works differently from the other as they use unique algorithms to rank web pages. All that you need to do is to sign up and add your site.

For example if you want to submit your site to Google, you need to sign up with Google webmaster tools and complete the process as specified. Submission is a simple process that can be completed within minutes.

Create good content – Good quality content can help generate more traffic. Readers like content that is useful and engaging and share this to generate additional back links. Share it on social networks so that it gains popularity and you are able to attract traffic to the site.

Optimize web pages – You may be able to rank the web pages of your site higher when you optimize them. Make use of SEO techniques, so that you may be able to list them higher and attract more traffic to your site.

Look for high PR directory submission sites to submit your site. This can help improve the popularity of your website and enable it to rank higher.

When you learn to submit the site on your own, you may be able to speed up the process of getting added to the search engine database and this can enable you to attract targeted traffic to your site easily.

Best Tips to Align SEO With a Web Design Project

Determine the origin of traffic.

Driving valuable traffic to a website is not that simple and does not happen by itself. It is crucial for business owners to know the keywords and theme that are relevant to their products and/or services as well as the most popular search terms.

Keyword research lets them understand where traffic could possibly come from and therefore, help them create a strategy that is most likely to succeed.

Use this research to arrange web content.

They should consider the highlighted keywords and themes in their search in planning the design of their website and use these as a guide in choosing the pages that will be presented on the domain.

The site’s navigation, accessibility, page hierarchy and folder structure can be enhanced to be successful in ranking high in search engines. Following these steps when building a website will attempt to increase chances of opportunity.

In addition, user experience teams can make use of search insights in constructing smooth UX experiences throughout the site. In the last few years, SEOs have observed that organic visibility has increasingly been linked to healthy user experience signals.

Perform pre-launch obstacle analysis.

When developing a new website, it is crucial to take repetitive SEO technical analysis into consideration.

Search engine indexing will be based on the web code and scripts that are free of obstacles. Though websites may look clear from the point of view of users depending on the way they are coded, it may be hard to crawl from a search engine’s perspective, which may result to a unfavourable performance in the organic SERPs.

When carrying out pre-launch analysis of obstacles, SEOs are able to cooperate with development teams before the launch of a website, to make sure that problems are corrected in a staging environment. This means that new websites have everything they need to perform efficiently when launched and this also avoids costly repairs later on.

Reduce risks while there is still time.

When a website is re-launched instead of building it from scratch, it is important to follow the right steps to maintain historic SEO visibility prior to pushing the button to “go live”. In the long run, search engines develop an element of history and trust with a website’s old pages.

In case these trusted pages are renamed or changed in the process of redesigning the site, search engines may find it difficult to understand these changes and figure out the correlation of the new pages with the previous pages. Usually, this will bring about a decrease in organic traffic and visibility, affecting the site’s performance and in certain instances, the business revenue.

When the SEO team is involved in the build and redesign process, they will consider this earlier in the process and make sure to take the required steps including 301-redirect mapping, submitting new XML sitemaps plus notifications in Google Search Console done completely to avoid the risks involved.

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